SIM University - Revamp Website 2012, Singapore

After I joined the A8 design company, I was responsible for revamping the SIM website with 1 UX UI designer. First, the team and SIM met with an understanding of the entire project's needs. Then we started designing UX UI, making interactive prototypes, performing student user tests, collecting feedback, and making the changes.

My Role

I was responsible for UX and UI work. I also worked closely with 1 senior UX designer.

Target Audiences & Goals

• All domestic and foreign students, existing and prospective students
• Parents
• Alumni
• Lecturers
• Industry Partners

Age：16 – 90 years old

Goals

To improve the current website by exposing the diverse and vibrant student life in SIM GE. Enable visitors to quickly understand SIM subjects and the school environment through the website. To Increase the conversion rate, university reputation, and bonding between students and the university.

Information Architecture

Home Page

Mega Menu

Programmes

Discover SIM GE, University Details, Admissions

Student Life, News & Events

Current Students, Prospective Students

Alumni

Mobile Version

What I Learned

• Regarding massive content, user testing helps prioritize the content.
• Less is more. If there is too much information for the user, they will take longer to digest it or even confuse. Therefore, the content should be concise.
• When conducting user testing, it is vital to observe user interactions patiently to find their pain points to optimize content and design.
• We can’t rely too much on user testing to create new functions because sometimes users don’t know what they want. They could just want a faster horse. So we have to be creative.
• Some users’ feedback is subjective, so we must evaluate it before adapting it.
• Working on a massive UI design of the entire website can improve design skills.